Local SEO for businesses in Solihull and the West Midlands, from an agency at 2 Rowlands Crescent, B91 2JF. From £299 a month, month to month, reported from your own Search Console rather than a ranking tool we chose.
When someone in Solihull searches for what you do, Google runs two races at once: the map, and the list below it. They are won in different ways, and most of the money in local SEO is wasted by treating them as one.
Search "accountant Solihull" or "dentist near me" from Shirley and the first thing you see is a map with three businesses on it. Those three come from Google Business Profiles, and Google picks them on three things: how relevant the profile is, how close the business is to the person searching, and how well known it is — reviews, mentions on other sites, and the website behind it. Those three spots take most of the clicks.
Below the map is the ordinary list of websites. That race is won by the page itself: whether it answers what the searcher wanted, whether the site is technically sound, and whether other sites link to it. A business can rank in one and be invisible in the other, which is why a report that only says "you are number four" tells you very little.
So the first month of any Solihull SEO work is finding out which race your customers actually see for your services, and putting the effort there.
Indexing, speed, mobile layout, broken links, duplicate pages and structured data. We fix them rather than hand you a PDF listing them.
Claimed, verified and complete: categories, services, hours, photos and posts, with the same name, address and phone number everywhere it appears.
One page for each service people actually search for, written for the person searching rather than stuffed with "Solihull" twenty times.
A simple way to ask happy customers for a Google review at the right moment, and help replying to them. Reviews move the map more than almost anything else.
Directory listings that matter in the UK, local associations and suppliers you already work with — real links, not bought ones that get a site penalised.
Clicks, impressions and positions from your own Search Console, calls and enquiries from the profile, and what we did that month. You keep all the access.
People search by the place they think of as home: Shirley, Knowle, Dorridge, Olton, Hockley Heath, Balsall Common, Monkspath or Chelmsley Wood as often as Solihull. A plumber in Shirley competes with a different set of businesses from one in Knowle, and the map changes street by street.
The temptation is to make a page for every one of those names with the town swapped in. Google calls those doorway pages and treats them as spam. We write an area page only where you genuinely serve that area and have something specific to say about it — jobs done there, how quickly you get there, what is different about it. Otherwise one strong page and a well-set-up profile does more.
If you also want customers from the city, our Birmingham page explains honestly what a Solihull business can and cannot win there.
Month one. Audit, fixes and the Business Profile. We agree the ten or so searches that would actually bring you work and record where you stand for each today, so progress is measured against a real starting point.
Months two and three. New and rewritten service pages, reviews coming in, the first local listings and links. Map results often start moving here; organic results usually have not yet.
Months four to six. Organic rankings for less crowded terms start to arrive, and we shift effort towards whatever is producing enquiries. If nothing is moving by now we will tell you why and whether it is worth continuing.
The full cost and timescale reasoning is in our guide to SEO for small businesses. If you need a new website rather than better rankings for the one you have, see web design in Solihull.
Our SEO starts at £299 a month, month to month, which covers a technical audit and fixes, keyword mapping, on-page work, Google Business Profile management, link outreach and a monthly report. Under roughly £250 a month nobody can do enough work to move a competitive term, whichever agency you use.
Google Business Profile changes often show within weeks. Organic rankings for a page on a new or neglected site usually take three to six months, and longer for a crowded term such as "accountant Solihull". Anyone promising page one in a fortnight is describing ads, not SEO.
No, and be wary of anyone who does: Google does not let anyone guarantee a position. What we commit to is the work each month, written down, and the numbers from your own Search Console so you can see whether it is paying off.
If customers come to you or you serve a local area, yes. For "near me" and "service + town" searches the three map results above the organic list come from Business Profiles, and they take most of the clicks. Claiming and completing it is usually the first thing we do.
Yes. We are at 2 Rowlands Crescent, B91 2JF, and Shirley, Knowle, Dorridge, Blythe Valley and the NEC are all a short drive. A first meeting in person is often worth it; monthly reporting works fine on a call.
No. SEO is month to month. If it is not earning its keep you should be able to stop, and you keep everything we have written, built and set up, including access to your own analytics.
Send us your website and the searches you want to be found for. We will tell you, free, what is holding you back and whether SEO is the right spend for you this year.
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